UK Seafood Market Reaches £4.96 Billion as Purchase Frequency Rises
The UK seafood market grew 4.7% in value to approximately £4.96 billion as consumers increased the frequency of seafood purchases, according to the Norwegian Seafood Council's (NSC) Mid-Year Market & Retail Report 2026.
Chilled seafood led the gains, with value up 6.2% and volume rising 1.8%. Seafood shopping frequency increased 1.5% year over year, while average spending per trip climbed 2.9%, the report said. The figures indicate the category is retaining consumer engagement despite household budget pressures, and that higher prices are not the only factor...
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